Tuesday, March 15, 2011

Embrace the Horror--Business Location

Early in 2007 we embraced Microsoft Unified Communications. This is a complete communications solution for phone, email, IM, etc., and a way for everyone in our company to stay visible and connected. At the time, the big advantage for me was unloading the incredibly proprietary, costly, legacy PBX and having it become just software on a standard Microsoft Server that can be easily upgraded. It turned out to be a great decision. Our staff got comfortable with the technology and quickly leveraged the soft phone features, integration with Microsoft Exchange Contacts & Calendars, asynchronous IM communcations, etc. If you are interested in more information, visit our website VISTECH.com. We have overview information and a webcast. You can also call us to setup a demo.

I could spend several blogs highlighting the features and benefits of Unified Communications, but the point here is to identify the ah ha moment. In this case, the revelation was that geographic independence is now a reality. When we started using Unified Communications we had staff in two states. As a direct result of our infrastructure (Unified Communications and standards for remote connectivity), we now have staff in several more states, and one person temporarily working from another country. We've been able to retain people who wanted to move to more metropolitan areas and warmer climates. We've also been able to recruit qualified individuals from other locations and integrate them into our projects. Certainly good project management is critical, but with the right technology I can dial an extension and talk to someone who might be in the next office or the next state, instant message a question and get a fast reply from someone who's on-the-road, listen to office voicemails on my mobile phone (that were downloaded as attachments to email messages), use my mobile phone as my office extension, meet with project teams via LiveMeeting where I can review materials, whiteboard, and see them as if they were physically in the same conference room.

Large companies are moving aggressively along the path to geographic independence as they can realize huge cost savings in office space, travel costs, and overhead. We are encouraging smaller companies, non-profits, and professional offices to realize the ROI as Unified Communications options become available as Cloud solutions. At some point, there is no doubt this will be the normal course of business.

I must say the real driver for this post is to note the impact of the technology in the framework of current state fiscal crises. Here in Connecticut, a local chamber of commerce, the Hartford MetroAlliance, is reporting a $72.7B deficit for Connecticut in the next 2 fiscal years. Other states are in worse shape. The newly elected Connecticut governor has detailed significant tax increases and suggested significant budget cuts. Some of his counterparts seem to be taking a much more definitive approach to budget cuts. It's difficult to weigh effectiveness of tax cuts versus tax incentives, but today with the technology available to us, there's much less cost and other business resistance attached to moving existing workers to or hiring new workers in more business friendly environments. Geography will have much less impact on business decisions than it once did. If this fact isn't acknowledged by a state's leaders, jobs and businesses follow the path of least resistance and accelerate toward areas that offer more opportunities and better business climates. It may take years to see the effect, but given the stark contrast in how states are approaching the problem, it will be interesting to see how the different strategies pan out.

Let me know how we can help you realize the value in Unified Communications.

Rick Huebner is President & CEO of VISTECH.com, a technology company based in Hartford, CT. VISTECH.com assists clients with their IT strategy and delivers a wide range of products and services including Cloud Managed Services; Unified Communications/VOIP solutions; and outsourced software/web application design, development, maintenance, support.

Monday, February 28, 2011

Cloud Computing - How Will it Affect You?

Go to VISTECH.com for information on Cloud Computing, Managed Services, Email Hosting, and Unified Communications/VOIP solutions.

We are always on the watch for the 'next best thing' when it comes to technology and the Internet. Certainly no one can doubt that the next generation of the Internet (known as Web 2.0) has had a dramatic affect on how people interact and connect with each other - both from an individual standpoint and a business one.

Another emerging concept that has the power to change how we perform tasks is taking place before us as well, and it is called 'cloud computing.' Simply put, it is the ability to use resources and tools via the Internet without actually owning or being near them. The only requirement is to be able to access them.

The term 'cloud' is used to indicate the whole of computing services accessible via the Internet. It is an all-encompassing description of the complex internet-connected networks that exist in datacenters all over the world that power services and applications behind the scenes.

The concept of utilizing resources in these networks is being adopted by businesses both large and small. These resources are categorized to describe their function, and include:

1.Infrastructure as a Service (IaaS)
2.Platform as a Service (PaaS)
3.Software as a Service (SaaS)
4.Web 2.0

In the most general terms, Infrastructure as a Service means that companies may no longer need to own and house their own back-end servers and other network computing infrastructure besides an internet-connected PC or laptop in order to maintain business functionality. This capability can be purchased on a subscription basis from entities that market these services in a 'virtual' manner. This allows businesses to keep their costs low by not having to purchase, maintain and recycle their own equipment for this purpose, and also mitigates the possibility of business interruption due to the highly available nature of these solutions. This equates to increased uptime and profitability for Infrastructure as a Service customers.

Platform as a Service is also known as 'cloudware', and refers to the availability of development tools in creating web applications and services to the end user. Like IaaS, you never 'see' the inner-workings of this environment unless you are a computer programmer or IT resource, but it exists nonetheless and again affords those who use these tools the ability to reduce costs while running their businesses.

Sofware as a Service is defined as software applications that are subscribed to and accessed only through the Internet, and not installed on local PCs or laptops. Applications built by and accessed via Google fall into this category, as well as the many photo sites to which you can upload your pictures and videos, edit and share them with others. These solutions are gaining tremendous popularity, because end users do not need to install, update and maintain software locally - only connect to it and use it when the need arises.

Web 2.0 describes the whole of the social networking movement on the Internet, and includes but is not limited to destinations such as Facebook, MySpace, eHarmony, LinkedIn and Twitter. These sites offer the ability for people all over the world to share common interests, stay connected and learn more about each other - and these sites aren't just for the young. Statistics show that the over 50 generation is logging onto these sites in greater numbers than ever before. In fact, in one month alone, Facebook adds over 17,000 new members.

The next time you are on the Internet and upload a photograph and use the online tools to modify that picture, you are participating in 'cloud computing.' The picture is probably loaded to a site that uses IaaS for their servers, PaaS in order to provide the visual interface in which you modify the photograph, and SaaS applications you'll use to access your email program and social networking sites in order to send it to or post it for those with whom you would like to share the picture. Content by Managed Services Provider University

Rick Huebner is President & CEO of VISTECH.com, a managed service provider serving Connecticut, New York, Massachusetts, and Rhode Island. Go to VISTECH.com for information on Cloud Computing, Managed Services, Email Hosting, and Unified Communications/VOIP solutions.

VISTECH.com exclusively uses Microsoft Unified Communications for its infrastructure and offers hosting, colocated, and on-site unified communications solutions.

Tuesday, February 15, 2011

Embrace the Horror

For me, it's been the more you learn about doing business over the web, the less it makes sense. Facebook, Twitter, and others in the social media space were defined 'successes' before they made any money or in some cases had even remotely viable business models. I've had discussions with start-up companies who's sole mission is to collect registered users and then figure out how to 'monetize' them. It's hard to argue. Case in point, Mint.com, a free online budgeting website with somewhere in the neighborhood of 1.5M users, was acquired by Intuit in 2009 for $170M. At the time, Mint.com had been operating for about 2 years.

But the website world is just the beginning of the rush to give away products and services that once were highly valued. Today's push to the Cloud introduces a cost structure that makes it silly for almost all companies and organizations to internally build, update, and support the IT infrastructure they once held as a critical, maybe even differentiating, component of their business. With SalesForce.com, Google Apps, Microsoft Cloud offerings, etc., everyone can have enterprise class infrastructure without paying the big upfront cost and on-going cost of ownership of that infrastructure. It's all available, some for free, and some for ridiculously low per user per month charges.

For someone who's spent a career developing and selling software, a business model that demands it be provided without cost seems odd. As a consumer, knowing my personal information can be sold for hundreds or maybe even thousands of dollars, as websites monetize their free services, makes me a bit more cautious when registering to 'try out' a new thing on the web.

These realities led me to adopt a quote from one of my favorite movies, Armageddon. While trying to blow-up the asteriod hurling toward the earth, Rockhound (Steve Buscemi) makes a telling comment, "Guess what guys! It's time to embrace the horror! Look, we got front-row tickets to the end of the earth!" In my case, it's embrace the horror of the new world of social media, the new rules of doing business, and the new requirements of securing personal information.

In subsequent entries, I'll try to highlight specific topics and examples. See you then.

Rick Huebner is President & CEO of VISTECH.com, a technology company based in Hartford, CT. VISTECH.com assists clients with their IT strategy and delivers a wide range of products and services including Cloud Managed Services; Unified Communications/VOIP solutions; and outsourced software/web application design, development, maintenance, support.

5 Reasons to Implement a Managed IT Services Solution

Go to VISTECH.com for information on Cloud Computing, Managed Services, Email Hosting, and Unified Communications/VOIP solutions.

Information Technology services are essential to the success of every organization, large or small. With increasingly competitive business environments, CEOs and small business owners are under great pressure to maintain a highly qualified staff and to make sure their technology is obtaining a better ROI than their competitors'.

These goals are not easily achieved, particularly for young or small businesses with less financial resources and time available. Having your own successful information technology department can eat up too much of the company's budget and time resources, and eventually cause a loss of its competitive edge. These disadvantages of maintaining an in-house IT department are why companies of all sizes have turned to using managed service providers to either assist their existing IT department or become their virtual IT department, handling all of the technology involved in keeping their businesses running at optimal levels.

The benefits of using a managed services solution are numerous, but the top 5 benefits of managed services for business include:

1.Benefit from the expertise of a specialist, without having to spend time and financial resources training your staff to become experts.
2.Decrease your technology risks. Your company doesn't have to worry about losing and trying to replace trained staff members, or about repairing, implementing or replacing complex technology solutions.
3.Enjoy access to the most up-to-date, sophisticated technology solutions without having to invest in expensive equipment.
4.Experience ultimate control over your business technology without having to manage an information technology department. This gives you the time you need to focus on what you do best: your business functions.
5.Reduce stress and improve efficiency of your staff. When you make good use of managed service resources, your staff isn't tied up with IT concerns and they have more time to focus on tasks that are productive for the business.
Content by Managed Services Provider University

Rick Huebner is President & CEO of VISTECH.com, a managed service provider serving Connecticut, New York, Massachusetts, and Rhode Island. Go to VISTECH.com for information on Cloud Computing, Managed Services, Email Hosting, and Unified Communications/VOIP solutions.

VISTECH.com exclusively uses Microsoft Unified Communications for its infrastructure and offers hosting, colocated, and on-site unified communications solutions.

Thursday, January 22, 2009

Marketing Your Website--SEO & SEM

Today it’s hard to find a company that doesn’t have a website, most likely because it’s easy to build a website or easier still to hire someone to do it for you. But building a website is like erecting a billboard in the forest. To get people to see it, you’ve got to build a road to get them to it. So it’s less about having a website and more about having a website that is an integrated part of your marketing strategy. And the integration part is much more difficult—it requires planning.
Here are some tips to get you started on the right path:
· Remember, it’s Marketing—Stick to tried and true marketing principles. Understand your value add, articulate a clear message and distribute that message. A website is simply a new tool to accomplish this.
· Determine the Purpose of the Website (before it’s built!)—A company’s website is usually a critical component of the overall sales and marketing strategy. Some companies may also want to utilize it to hold information for its employees, clients, partners, and prospects. It should have its own clearly defined mission statement. If it doesn’t, you might end up with a great informational site that no one will ever find on the all important search engines.
· Get Ranked on Search Engines—Everyone wants to be #1 on Google, but few know for what. It isn’t going to help if you’re a specialized grocery store and are displayed on the first page when someone searches for ‘computer bytes’ Understanding your website’s positioning in the marketing plan helps you to know whether search engine ranking is important, it isn’t valuable to all businesses. If it is important to your business, then Search Engine Optimization (SEO) is critical. Most people aren’t looking for you or your products or services, they are looking for a solution to a current problem. In search-engine land, the way to find a solution is by using keywords to search the vast stores of information. Behind the scenes, Search Engines electronically read a website’s content and index it. The website is then categorized based on its content, the categorization is largely based on the words the website uses and delivers to the search engine. For example, if your website mentions ‘woolen hats’ often, then it has a better chance of getting displayed when someone searches for ‘woolen hats’ in Google. For SEO, picking keywords early in the game is important, but it doesn’t stop there. Search engines also cross-reference your website with others. For example, if other websites (or even blogs) mention that your website has the best woolen hats, then search engines understand that this is a good thing and increase your site’s ranking for ‘woolen hats’. This can end up being a lot of work. Many companies are exploiting Web 2.0 (blogs, micro-blogs, and other social networking tools) to increase their search engine visibility.
· Paying for Visibility—A ranking based on content, keyword relevancy, and links from other sites is defined as an ‘organic search’. The other options to increase website visibility entail spending money—either by paying for the distribution of press releases from one of a number of web providers (search for ‘press release distribution’ and note that some of these have ‘free’ services), or by joining a Pay per click (PPC) program like Google AdWords where you pay for certain keywords and then get your ‘ad’ displayed in the ‘Sponsored Links’ area on the results page(s). PPC programs are not immediately intuitive. Do some research to understand the process before investing.
· Commit the Time & Energy—It takes commitment and it takes time for a successful outcome. After kicking off a website marketing program, it may take months to get your site moving up in the rankings. Significant, continued effort is also needed. By frequently updating content, images, keywords, meta tags and title tags and by re-indexing the site, the search engines will consider the information you are providing as more valuable and relevant, and will keep it visible. If you plan the website, integrate it with your marketing efforts, and buy into the time, effort, and cost of frequent, on-going updates, you will see the benefit.


Rick Huebner is President & CEO of VISTECH.com, a technology company based in Hartford, CT. Go to VISTECH.com for information on complete website solutions. VISTECH.com is a Microsoft Gold Certified Partner offering software development, website development, computer/network support, Microsoft Unified Communications implementations, and IT consulting.

Thursday, January 15, 2009

Save money with telecommuting.

As the recession deepens, many companies will be investigating cost saving measures. One opportunity that now can't be overlooked is a company-wide telecommuting program. According to Telecommute Connecticut!, a commuter service of the Connecticut Department of Transportation, more than 117,000 Connecticut residents telecommute. With telecommuting becoming more mainstream in today's corporate culture, every company needs a unified communicaitons strategy to deliver benefit to existing workers, open up a lower cost resource pool, and deliver on the promise of a seemless, distributed workflorce.

Unified Communications integrate voice, instant messaging, email, and more to provide instant access to workers regardless of their location. VoIP uses a broadband Internet connection to route phone calls, which incorporates the functionality of the Internet with that of the conventional telephone, producing one convenient communication system. Through a means of converting the analog signals of a voice conversation into a digital format, which is then transmitted over the Internet, VoIP allows individuals to make a call to another computer, or even to another phone. Microsoft's Office Communications Server and Office Communicator are two products that display this combination of software and telephony, which streamlines communications, resulting in a higher rate of efficiency at a lower cost.

By installing and implementing Microsoft's Office Communications Server and Office Communicator, we can enable employees to connect with clients and co-workers across different regions and time zones in real time. Whether from the office or from a remote area, employees will be able to collaborate from any location with Internet connectivity. And because Office Communicator is closely integrated with the Microsoft Office system, it links seamlessly with applications such as Word, Excel, Power Point, Outlook, and SharePoint, immediately and effortlessly converting any room in the house to an office work station. With Unified Communication services, you can save money while improving your productivity, all within the comfort of your own home.

Rick Huebner is President & CEO of VISTECH.com, a technology company based in Hartford, CT.Go to VISTECH.com for information on complete unified communications and VOIP solutions.

VISTECH.com exclusively uses Microsoft Unified Communications for its infrastructure and offers hosting, colocated, and on-site unified communications solutions.

Tuesday, December 23, 2008

Do we need a U.S. Retirement Czar?

The short-sighted, tactical nature of America has always felt odd to me. Consider the stock market. Over the past few decades, ‘analysts’ have taken great pride in judging companies by quarterly numbers. Long term vision and corporate strategy really didn’t seem to be a critical component of the analysis, and now we find large U.S. corporations that made their numbers in very recent quarters and were winners on Wall Street need huge bail-out packages to avoid bankruptcy.

Maybe the bigger problem is that individuals don’t think long term either. Much of America is over-leveraged with various mortgage scams (that were always too good to be true) and large credit card debt. As unemployment goes up and the government tries to mandates lower wages for workers of the companies getting bail-outs, I wonder how most of America is going to support retirement. By the way it’s important to remember Social Security will need a bail-out soon.

It’s got to be a perfect storm—across the board declines in investments, precipitous decline of real estate values, increased unemployment, lower wages, possible collapse of pension programs, and a culture focused on immediate gratification with little regard for saving. How will retirees and near retirees deal with financial weakness and ever increasing longevity? Clearly they can’t.

People approaching retirement age will need to continue working, and people in retirement will likely go back to work. In the standard supply & demand model, this would suggest a larger labor force to further drive down wages further reducing ability to save further accelerating the economic decline. Current news reports already feature stories about retirees choosing between food and heat. It probably won’t get better in the short term. Even with the new administration’s focus on infrastructure jobs (rebirth of the WPA?), efforts are still directed as short term jumpstarts to the economy without correcting root cause issues.

Since it’s time the future is given a higher priority, it’s probably time for yet another ‘czar’. Maybe Retirement Czar isn’t broad enough, but someone needs to finally address Social Security. Someone should understand the magnitude of unfunded pension liabilities in the U.S., which will probably make the current bail-out numbers look small. More importantly, the government needs a cabinet level position to consolidate strategy and advocate saving. The Retirement Czar will need to lead a very visible marketing and education program as well as push for innovative legislation, adjustment of the tax code, and creation of new financial products to assist with a direction of long term savings growth and a more guaranteed income for retirement.

Rick Huebner is President & CEO of VISTECH.com, a technology company based in Hartford, CT.

Go to VISTECH.com for information on new and innovative technology solutions for the retirement income market.